Legal
Last updated: 19 May 2026
This Privacy Notice for Self Truth Systems Ltd ("we", "us", or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at raymond@selftruthsystems.com.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your health data. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by visiting selftruthsystems.com/contact, or by contacting us.
Table of Contents
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information we collect may include the following:
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Policy: Cookie Policy.
The information we collect includes:
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
We may rely on the following legal bases to process your personal information:
We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. We have contracts in place with our third parties designed to safeguard your personal information.
The third parties we may share personal information with are as follows:
We also may need to share your personal information in the following situations:
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. We also permit third parties and service providers to use online tracking technologies on our Services for analytics.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
In Short: We may transfer, store, and process your information in countries other than your own.
Our servers are located in the United Kingdom and United States. If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.
We have implemented the European Commission's Standard Contractual Clauses for transfers of personal information, which require all recipients to protect all personal information originating from the EEA or UK in accordance with European data protection laws and regulations.
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice. No purpose in this notice will require us keeping your personal information for longer than 7 years.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 years of age or that you are the parent or guardian of a minor and consent to such minor dependent's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at raymond@selftruthsystems.com.
In Short: Depending on your location, you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to: (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure, (iii) restrict the processing of your personal information, (iv) data portability, and (v) not be subject to automated decision-making. You can make such a request by contacting us using the contact details in Section 15.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: You have the right to withdraw your consent at any time by contacting us using the contact details in Section 15. Please note that this will not affect the lawfulness of the processing before its withdrawal.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails we send, or by contacting us. However, we may still communicate with you for service-related or non-marketing purposes.
Cookies and similar technologies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, though this could affect certain features of our Services. For further information, see our Cookie Policy.
If you have questions or comments about your privacy rights, you may email us at raymond@selftruthsystems.com.
Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have specific privacy rights.
| Category | Examples | Collected |
|---|---|---|
| A – Identifiers | Name, email address, IP address | No |
| B – Personal information (CA Customer Records) | Name, contact info | No |
| C – Protected classification characteristics | Age, race, religion, gender | No |
| D – Commercial information | Purchase records | No |
| E – Biometric information | Fingerprints, voiceprints | No |
| F – Internet or network activity | Browsing history, search history | No |
| G – Geolocation data | Device location | No |
| H – Audio, electronic, sensory information | Images, audio, video | No |
| I – Professional or employment-related information | Employer, job history | No |
| J – Education information | Student records | No |
| K – Inferences | Profile drawn from collected info | No |
| L – Sensitive personal information | Health data | Yes |
We only collect sensitive personal information for purposes allowed by law or with your consent. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.
We collect and share your personal information through: Beacons/Pixels/Tags.
We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.
How to Exercise Your Rights: Contact us by visiting selftruthsystems.com/contact or by emailing raymond@selftruthsystems.com.
Request Verification: Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system.
Appeals: If we decline to take action regarding your request, you may appeal our decision by emailing us at raymond@selftruthsystems.com.
California "Shine The Light" Law: California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. Please submit your request in writing using the contact details in Section 15.
We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020. If you believe we are unlawfully processing your personal information, you have the right to submit a complaint to the Office of the Australian Information Commissioner or the Office of New Zealand Privacy Commissioner.
At any time, you have the right to request access to or correction of your personal information. If you are unsatisfied with the manner in which we address any complaint, you can contact:
The Information Regulator (South Africa)
General enquiries: enquiries@inforegulator.org.za
Complaints: PAIAComplaints@inforegulator.org.za & POPIAComplaints@inforegulator.org.za
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO):
By email: raymond@selftruthsystems.com
By post:
Self Truth Systems Ltd
Data Protection Officer
48 Adelphi Place
Edinburgh, EH15 1BE
Scotland
You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please visit: selftruthsystems.com/contact.